The Lean Agency: Our Favorite Free Marketing Tools
By Vinay Mangal
World-class marketing doesn't always require an enterprise-level budget. Here are a few of the essential free tools that form the backbone of our digital marketing stack.
- Google Search Console: For SEO. Shows you exactly how your site is performing in search results.
- Google Analytics: For Data. Understanding user behavior is the first step to optimizing for conversions.
- Canva: For Design. A game-changer for creating quick, professional graphics for social media.
- Unsplash & Pexels: For Images. Massive libraries of professional photos that are completely free.
- Slack: For Speed. Perfect for quick check-ins and keeping project momentum going.
By leveraging these powerful free tools, we can run a lean and effective operation, focusing our clients' budgets where they matter most: on creative strategy and impactful execution.