Why Website Speed is Your Most Important Metric

In digital marketing, we track dozens of metrics: click-through rates, engagement, reach, and more. But one metric underpins them all: speed. If your website is slow, every other effort is compromised. A slow site isn't just an inconvenience; it's a barrier between you and your customer.

The User Experience Impact

Modern users are impatient. Studies consistently show that if a page takes more than three seconds to load, a significant percentage of visitors will leave. That's a potential customer gone before you've even had a chance to make your pitch.

The SEO Impact

Google has been explicit for years: page speed is a ranking factor. They want to send their users to high-quality experiences. Faster sites often have lower bounce rates and longer session durations.

"For every one-second delay in mobile page load, conversions can fall by up to 20%." — Google

The Conversion Impact

Ultimately, marketing is about driving action. Whether it's filling out a form or buying a product, the data is clear: faster pages lead to higher conversion rates. By reducing friction, you make it easier for customers to say "yes".