Launching a US-Based App from India

The Challenge

Hooplaguru, a Houston-based startup, had an ambitious goal: to build a customer event creation app that would connect local communities. The challenge was twofold: they needed a complete brand and marketing strategy built from scratch, and they needed it executed by a creative partner in India who could deeply understand and connect with a US-based audience.

Our Solution

We operated as Hooplaguru's end-to-end creative and marketing arm. Our remote, integrated strategy was designed to bridge the geographical gap and deliver a powerful, authentic launch:

• International Brand Identity: We designed a vibrant, modern brand identity that felt native to the Houston market, focusing on universal themes of connection and community.
• High-Impact Video & App Content: We produced an energetic launch video and a full suite of in-app content, social media clips, and ad creative. All content was specifically tailored to resonate with the target demographic in Houston.
• Targeted Digital Launch Campaign: We ran a hyper-localized digital marketing campaign across Instagram and Facebook, geo-targeting the Houston area. This included running targeted ads and collaborating with local Houston-based influencers to build authentic buzz and drive app downloads.

The Results

Our remote strategy proved that great creative work knows no borders. The campaign was a resounding success, establishing a strong foothold for Hooplaguru in a competitive market.